A new pocket book about Bordeaux wines with some of the most dynamics winegrowers
Official launch :
WSWA 72nd Annual Convention & Exposition
April 12-15, 2015 in Grande Lakes Orlando, Florida
Book now available on Amazon US
Master of Wine Student and innovative wine industry spokesperson, Ian Blackburn drinks wine for a living. Since it was established in 1995, Ian Blackburn has worked on building Learn About Wine into the leading source for wine education and events in Southern California. LearnAboutWine was the first business of its kind: a wine education and event website dedicated to the education, service, and enjoyment of wine.
Today LearnAboutWine has developed into two websites – wineLA.com serving Southern California’s premier wine education and events management company hosting Bordeaux, Napa Valley, Argentina, Chile, and other regional events. The original LearnAboutWine website is set to relaunch in 2016 as a digital content site, offering wine programs and certifications on line. Ian continues to innovate and focus on demystifying wine for everyone from the casual drinker to the potential collector. Over 800,000 attendees and 80,000 active students in Southern California have participated in LearnAboutWine’s core programs like “Wine Camp,” an introduction into wine, and it is considered the top introduction courses in the region.
With a database of over 80,000 followers; Ian’s following and notoriety has grown with the popularity of wine. He has taught classes at Cordon Bleu, Cal Poly Pomona, UCLA, The Learning Annex, and other prestigious universities. LearnAboutWine maintains an active calendar of classes and events offered to the public, but thrive as a source of private and corporate events. Ian’s clients range from small social clubs and church organizations, to Fortune Five Hundred companies like Amgen, Pfizer, Disney, Nestle, Deloitte, Latham Watkins, Ernest and Young, Bank of America/US Trust/Countrywide, Paul Hastings, Quinn Emanuel and KPMG.
Ian’s passion for wine and entertaining makes him one of the top spokespersons in the United States; he was trained as an educational Ambassador for the Napa Valley Vintners and the Region of Champagne, France. Ian’s expertise and entertaining ways can be heard regularly on Los Angeles radio airwaves like KCRW, CRN, Tom Leykis and Ian even appeared as an expert on ABC’s “The Bachelor.” Creating wine lifestyle events in order to get more people involved in the enjoyment and appreciation of wine is Ian’s forte. Commissioned by Wiley Publications to write The Pleasure of Wine in 2004, Ian is currently studying for his Masters of Wine and working on his second book at his home office in Downtown Los Angeles.
Quick meeting with Ian
What makes you up in the morning, Ian ?
I do what I do without feeling any fatigue, only the pressure to make our product better and better, and to improve the work environment for my team. If we do not continue to improve, others will take our business away.
How your day is organized
I get my mornings to read, study for my MW, to plan and start my team later than many businesses – so I can have a bigger morning. We work later than many businesses as well, but I do my best work in the AM for sure. I have staff assigned to different projects and really spend my day working with each of them.
Tell me about your most beautiful wine promotional idea
My ideas take shape using many influences; mood, energy, potential, fascination, scale, dollars, style, and spirit. Some things need to be simple and easy, some events require an abundance of ideas and may require a bigger spend. We try to make things happen that are large and small so we can entertain our database and keep a very good team working together as often as possible. My best ideas are still to come….
Big plans for the future ?
Oh yes, huge plans for the future. I sat for my MW exams recently, and I think I had a break through! Either that or something broke inside… I need to find out (Joking); I would love to be accepted into this level of excellence. In the mean time we open a new website called wineLA to free up LearnAboutWine for a future of digital wine education (coming in 2016).
Could you introduce the theme of your next book ?
My next book is coming together as a series of shorts; I am enjoying my journeys around the world, meeting the greatest in wine in the greatest of places. We will be packaging these stories and combining them with wine educational elements about each of the journey’s and each of the destinations. What people don’t know is that we always try to eat in the best places, the famous places, and stay in the sexiest hotels to gain insight, perspective and enlightenment… creative things happen around creative people and that is were you will find them. The Hemingway Bar in Paris, The Hotel and Restaurant at Abadia Retuerta, in the hills of Barolo running through the red soiled vineyards in the rain or hanging out with James Suckling’s place at Il Borgo in Tuscany; each experience deserves a chapter of its own and a little artistic license.
Phone : (310) 451-7600